A Confusing Marketplace
Growing up, we’ve had the privilege of experiencing standard, linear television, theatrically released features, and the growth, expansion, and eventual dominance of streaming. The new marketplace is disorienting and confusing. "Who has IP rights?"and "Where is media being exhibited?" are going to be two questions we find ourselves asking as content gets shuffled around from library to library. The most recent example is Netflix announcing the removal of the Jurassic Park trilogy from their library only two months after its arrival. Prior to Netflix, the trilogy lived on NBCUniversal’s Peacock. It is unclear where the titles will end up, but one thing is for sure: this is not an isolated event and we should expect to see more of this shuffling and relocation as the streaming marketplace heats up.
As we enter this new era, it will be interesting seeing how the consumer navigates this increasingly-complicated marketplace. Linear television was simple - a monthly fee for one package to cover all of your entertainment needs. With streaming services and complex deals, it’s becoming harder than ever to know where you can find your favorite content. Each player in the entertainment industry either already has a streaming service or they're in the process of creating one. The benefit is that you can pay a la carte. However, in order to get the variety that linear television offered, you often need to spend the same or more than a basic cable package-not to mention, it’s a more complex setup. No one knows where the entertainment industry is headed, but one thing is clear: streaming is the future and we’re just along for the ride.